Sunday 5 January 2014

XMAS NEW AND DIGITAL MEDIA STORY 2

LG 'to exit traditional PC market' amid declining sales and profit squeezeLG smart TV with Google TV



Korea's LG Electronics is said to be preparing to exit the traditional PC market, as worsening margins and sales make it uneconomic, presaging a shift to tablets, smartphones and "hybrid" PCs.
There will still be a need for traditional PCs for years yet, such as applications for PC gamers and enterprises. But it doesn't make sense to put more resources into the money-losing business."
LG includes PCs in its "Home Entertainment" division, which also includes TVs. It has made no mention of its PC business except to say that there has been "slow demand" and that it has focused instead on "profitability operations".



  • HP, Lenovo, Dell, Acer and Asus – ship between 4m and 13m PCs per quarter, and collectively have more than 60% of the Windows PC market, leaving slim margins for other companies.
  • LG's management has instituted a policy in which all of its divisions have to become profitable by 2016, or face closure.
  • LG has seen its PC shipments almost halve over the past three years, from 1.65m in 2010, to 1.48m in 2011, to 0.94m in 2012.

Lg seem to be exiting the traditional PC market and entering one full of hybrids and tablets, this raises much concern to to what will happen to pc's in the next 10 years, will they become obsolete? as we know tablets and other mobile devices are become more then capable of meeting our daily needs for escapism and surveillance and other types of uses and gratifications. I feel like if its what they need to do to keep their company running then fair enough, however, i still feel that pc's are needed for that full control of powerful applications unlike tablets with limited features battery life etc.
desktops and laptops now seem to be becoming something for more niche applications, ie, for use of editing if your a film maker, or for the use of recording sound if your a producer Other things that dont need the processing power a PC can give will most likely switch to tablets or hybrids.

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