Sky to open movie rental service to non-subscribers
sky is to open its movie rental service to non-subscribers for the first time, looking to compete more directly with video-on-demand services including Netflix, Amazon's LoveFilm and Tesco's Blinkbox.
The pay-TV broadcaster intends to make an initial 1,200 titles, including Man of Steel and The Hangover 3, available via an app on Youview and Roku set-top boxes.
Sky Store, which charges £3.49 for a new release and up to £1.99 for a classic, has proved to be popular with Sky customers.
I believe this is a great idea from sky as it is a merge of the internet style streaming services and their normal satellite services also this is a good comeback to TV and will keep it contemporary for years to come, the prices aren't bad for the movies and the titles are newer than most streaming sites and for this service you do not need to be tied to a subscription just pay per view which can be attractive to people who don't use it ALOT or don't want a huge bill at the end of every month. this idea alone wont really be good enough to entice people to buy sky subscriptions if they don't have one already however the fact that they made it available to non subscribers combats this and allows them to compete with netflix etc. i think sky will continue to merge all technologies as they come out so as a sky customer you will not be left out.
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